diadora

Diadora was founded in 1948, by Marcello Danieli, who with the help of his wife launched the brand with a single style of mountaineering boots.

From there Diadora has grown a reputation for excellence, and branched out into the worlds of tennis and soccer. They even manufactured the first ever pair of après ski boots!

The brand boasts only a story of authenticity; A genuine family business, born in Italy, which stays forever true to its roots and values of true Italian quality and style.

Indeed, Diadora are proud to still be manufacturing in Italy today.