cruyff

Hendrik Johannes Cruijff (Often spelled Cruyff outside the Netherlands) was born April 25, 1947 in Amsterdam. He’s best known as the legendary former Dutch football player and manager/coach.

Cruyff joined the Ajax youth system at the age of 10. He made his first team debut on 15 November 1964 in the Eredivisie against GVAV aged 17, scoring the only goal for Ajax in a 3-1 defeat.

In the 1965-1966 season - he established himself as a regular first team player where he scored 25 goals in 23 games, and Ajax won the league championship.
Cruyff won the league for the third successive year in the 1967-1968 season. He was named Dutch footballer of the year for the second time and a third in 1969.

Throughout his career Cruyff became associated with the free-playing style of "Total Football" - a system where a player who moves out of his position is replaced by another from his team, leading to attack-minded play.

Cruyff was famous for his technical skills, speed and acceleration, and he perfected a move now known as the "Cruyff Turn".

He went from Axaj to Barcelona to US exhibition soccer teams and back to Ajax. As a Dutch international he played 48 matches, scoring 33 goals and led the Netherlands to a runners-up medal in the 1974 FIFA World Cup, being named the player of the tournament.

In the 1970’s Cruyff set out to develop his own functional and stylish sports brand for the technical player. His philosophy was the following:

Developing not only a functional but also a stylish brand. Good examples of the Cruyff philosophy are Van Basten, once compared to a ballerina, but also Bergkamp, a true performer who played perfect technical football.

Cruyff approached a well-known sports brand to produce his trainers, but grew tired of repeating his wishes time and again with little success, so decided to approach his close friend Emilio Lazzarnin, a famous Italian designer instead.
The shoes are supple and comfortable. The special lines around the sole are not only functional, but also stylish. A combination which no one has ever used to manufacture a shoe before.

The other, also basic but still revolutionary aspects of the shoe speak for themselves. During the eighties, Cruyff was a well-liked brand on the sports-fields, worn by many known players.

The indoor Classic and Indoor support were a true revolution among indoor football players back in the 80’s and 90’s. These shoes were not only functional but elegant as well, with the thin sole giving better grip and more feeling during use.

1984. Johan Cruff during a photo shoot in Het Vondelpark in Amsterdam for his advertising campaign of The Jogger.